Google Banishes Payday Lender Ads to the Depths of Bing

By Gary Cutlack on at

A wordy and seemingly quite boring update about Google's AdWords policies -- HAVE YOU STOPPED READING ALREADY? -- contains news about the banning of an entire category of advertisements from Google and therefore the whole internet; payday loans. Google's post about its updated terms for advertisers says: "...we’re banning ads for payday loans and some related products from our ads systems. We will no longer allow ads for loans where repayment is due within 60 days of the date of issue." In the US it's taking further action on rogue money lenders too, with any firm offering loans at an APR of more than 36 per cent now banned from soliciting for business via Google too, as the tech giant explains that: "...research has shown that these loans can result in unaffordable payment and high default rates for users so we will be updating our policies globally to reflect that." Which puts legal loan sharks alongside stuff like racism, drugs, guns and bombs in Google's totalitarian advertising ecosystem. [Google]

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