When it rains, it pours. Apple’s going through a pretty horrible period right now, with iPhone sales declining for the first time ever, investors backing away from the company and a steady stream of rumours painting a pretty shit-looking picture of the iPhone 7. Oh, and an employee died at the company’s HQ last week.
Now the firm has reportedly lost a legal battle against a Chinese handbag and leather goods company that, rather oddly, brands its products ‘IPHONE’. According to state media outlet Legal Daily, the Beijing Municipal High People’s Court has rejected Apple’s appeal of the trademark dispute against Xintong Tiandi Technology (Beijing) Co., Ltd., leaving the Chinese firm free to wiggle its bare backside at the tech giant while going na-naa-na-naa-naaaah.
Though Xintong Tiandi registered the ‘IPHONE’ trademark in China for its leather goods in 2007 -- five years after Apple registered it in the same country for electronics -- the court rulings state that Apple couldn’t prove that “IPHONE” was already a well-known trademark in China before Xintong Tiandi made its sneaky move, as the first time an iPhone was sold in mainland China was in 2009.
This isn’t the first time Apple has taken the Chinese company to court. The same ruling was delivered by the Chinese trademark authority in 2013. If you're in the market for a new handbag, phone case or wallet, here's Xintong Tiandi's collection. It looks okay. [Qz]