And so begins a nationwide food fight. Well, give it a couple of months. AmazonFresh has just launched in the UK, becoming available to Prime members in North and East London.
The service, which costs £6.99 per month (on top of Prime fees), allows customers to order everyday groceries, including fresh fruit and vegetables, meat, seafood and cheeses, and get them delivered the same day. Orders over £40 will be sent at no extra charge, but anything below that amount will incur an additional £3.99, and you can choose a one-hour time for deliveries between 7am and 11pm every day of the week. So only use it for The Big Shop.
An expansion across the UK is sure to follow shortly, but Amazon hasn’t revealed any dates yet.
AmazonFresh poses a major threat to Ocado and the UK’s major supermarkets (apart for Morrisons maybe, which it struck a deal with earlier this year). Amazon is the first port of call for millions of online shoppers, and it’s easy to imagine its new service rapidly attracting subscribers. What’s more, the company has promised to price its products more competitively than its rivals. [BBC]
Image: Atomic Taco via Flickr