Here is Richard Branson Dressed as a Mermaid

By Sophie Kleeman on at

Sometimes, life gives you lemons. And then sometimes, it gives you Sir Richard Branson dressed as a mermaid, gazing happily at the camera as if to say, “My lifelong dream was not, in fact, to become an obscenely wealthy entrepreneur, but rather to bask in shallow waters with my fellow merpeople.”

Branson himself tweeted out the photo earlier today, writing, “Why am I dressed as a mermaid, you ask?” Why, indeed!

As he explains in a blog post, he did it to raise awareness for World Oceans Day, a “global celebration” of oceans held on 8th June.

“Why do I care about the ocean?” Branson, who is worth an estimated $5.4 billion, wrote. “My home, Necker Island, is surrounded by the most beautiful blue seas full of weird and wonderful wildlife.” Same!

Attempting to draw attention to the various crises facing the world’s oceans is a noble cause. That does not preclude this mermaid photo from being fucking bizarre, though.

But wait! There’s more! Turns out Sir Richard has quite the history of dressing up, and he’s mighty proud of it.

Here he is dressed up as an AirAsia flight attendant:

Here Is Richard Branson Dressed as a Mermaid
Image: AP

And what the Associated Press describes as an “Indian groom wearing a traditional turban”:

Here Is Richard Branson Dressed as a Mermaid
Image: AP

And a pirate:

Here Is Richard Branson Dressed as a Mermaid
Image: Virgin

And a bride:

Here Is Richard Branson Dressed as a Mermaid
Image: Virgin

And the Easter Bunny, which resembles the Donny Darko rabbit more than anything else:

Here Is Richard Branson Dressed as a Mermaid
Image: Virgin

The mermaid is still my favourite, though, and at least now Branson has an answer to his question.