Unless you live in a far-flung forest without a single gadget or digital account to your name, there’s no hiding away from Google. Even then, it’s only be a matter of time before it manages to track you down.
Rather than denying or ignoring its supreme power, the company’s launched a new tool called My Activity, which allows you to see every little thing it's tracked across its services, including search, YouTube, Android and Chrome. You can access it via the My Account settings page in Gmail, but be warned, you might stick around for a while.
It’s essentially a supercharged version of your browsing history, which Google will use to tailor the kind of ads served up to you on the web through Google AdSense.
It's not all doom and gloom though. You can opt out of My Activity, and even delete all of the stuff stored on service. The new tools and controls are currently rolling out to users, so if you haven't already got My Activity, keep an eye out for it in the coming weeks. [Guardian]