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Sky Movies to Rebrand as Sky Cinema in July, 4K Content Coming

By Aatif Sulleyman on at

Sky has this morning announced that it is to rebrand its Movies offering in the UK and Ireland to Sky Cinema. The service, which is now 27-years-old, will undergo some major changes this summer, with the company's head of content Gary Davey promising a brand new look, a fresh approach and additional functionality.

Sky Cinema will have a brand new movie premiere every day, with the company also increasing the size of its on-demand library. There'll be a new World Cinema slot on Wednesday evenings from 10pm too, to keep the most discerning viewers happy, and there'll be a regular stream of events and pop-up channels, built around things like Harry Potter, Star Wars and superheroes.

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This will be available to new and existing Movies customers at no extra cost and HD will be included as standard for Sky and Virgin Media customers. Sky will be improving the picture quality of its existing HD service to go along with the rebranding – though the specifics have yet to be made fully public, a new internal master format will provide a third more pixels and four times the number of colour shades than what Sky's current HD content offers.

There'll be a bunch of new features that should enable you to find the content you want quick style as well, such as a Restart option that will take you to the very beginning of a film.

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4K content is also on its way before the end of the year (!!!) with the first few titles announced for Sky Q customers. No dates yet, sadly. Blu-ray discs will now also be offered as the accompanying physical media format for anyone that makes a digital purchase through the Sky Store.

The new-look service will launch on July 8th with the premiere of Spectre, with Mission Impossible: Rogue Nation (July 9th) to follow. Ant-Man, The Force Awakens and The Martian are coming in July and August.