The NSPCC has issued a new statement on the safety and security of Pokemon Go, after a previous warning from its boss to the maker of the app appears to have gone unheeded in the race to cash in on those lovely in-app purchases.
The charity's boss Peter Wanless wrote to the developer of the app asking for features to be included that protect young players, saying: "I urge you to urgently reassess your app and its security and safety features. We all have a responsibility to ensure that children are protected and as creators of a game with substantive reach, you have a weighty responsibility to protect your young users."
But obviously nothing changed and the game is now out in the UK. Today's statement from the NSPCC on#Pokegate says: "It’s deeply troubling that the app's owners have ignored many warning signals and well documented child safety concerns. It would have been better if they had taken time to reflect on these and put their young users first. Pokemon Go is setting a precedent as the first augmented reality game on the market in the UK. It’s very disappointing that child safety isn’t at its heart."
Although it's not the first AR game by miles, and it's society that's broken and means children can't be left on their own near woods, not the game, so that's not an entirely accurate observation.