The EU Has Thrown More Anti-Trust Charges at Google

By Tom Pritchard on at

The EU and Google really don't have a very good relationship, everyone knows that, and now it's about to get even rockier. The EU has thrown more anti-trust charges Google's way, related to conditions of showing ads through Ad Sense.

The European Commission has issued 'a statement of objections' against the search giant's parent company Alphabet, with the main issue relating to the contract websites have to sign if they want to use Ad Sense. Conditions in the contract forces sites to put Google's adverts at the forefront, and prevents them from showing adverts from non-Google services.

The EU believes that by doing this Google is abusing its power to try and stop people showing adverts from rival companies. According to the EU this constitutes anti-competitive behaviour, which could leave to sanctions or fines being levelled against the company.

According to EU antitrust chief Margrethe Vestager, "Google has come up with many innovative products that have made a difference to our lives. But that doesn’t give Google the right to deny other companies the chance to compete and innovate."

Google has, naturally, hit back against the claims, telling the Wall Street Journal, "we believe that our innovations and product improvements have increased choice for European consumers and promote competition. We"ll examine the commission’s renewed cases and provide a detailed response in the coming weeks.” [WSJ via BGR]