Pokémon Gois, unsurprisingly, earning tonnes and tonnes of money. Already, the value of Nintendo’s stock has doubled, and a report released Wednesday reveals Apple may rake in a nice $3 billion (£2.2bn) over the next two years because of the game.
Apple not only charges a fee to put an app in their store, but they also collect 30 per cent of the money players spend on the game. In fact, CLSA analyst Jay Defibaugh predicts that Nintendo will probably receive “little direct profit” from the game, considering it developed it with Niantic and only own 32 per cent of the game. Nintendo does own the rights to Pokémon, but share those with Game Freak and Creatures, which is associated with the originator of the game.
Apple, nevertheless, stands to make a pretty penny from the success of Pokémon Go. Needham analyst Laura Martin tells Marketwatch, “[w]e think Apple’s near-term cash flow from Pokémon Go is higher than Nintendo.”
Apple’s stock has decreased by 24.5% over the past year, so it really needed this win! Think Different, am I right? [MarketWatch]