Eating Cake is Officially More Popular Than Sport: Bake Off Ratings Beat the Olympics

By James O Malley on at

Move over Laura Trott. You to, Kenny, Wiggins, Daley, Ennis and Farah. We don't need you anymore. We have new heroes now. It turns out that there's one thing that Britons like more than watching human specimens in peak physical condition. And that's watching people bake and eat cake.

The ratings are in for last night's series premiere of The Great British Bake-Off, and according to the BBC a staggering 10.4 million people tuned in to watch - peaking at 11.2 million at 20:50.

This compares to a high of 11.1 million people who tuned into the most-watched moment of the Olympics, when Laura Trott and her partner Jason Kenny both picked up Gold Medals in the Omnium and Keirin respectively.

That's right, after a multi-billion pound pageant of sports, it turns out that what we really wanted was a nice sit down and an unhealthy snack.

Incredibly, 47.5% of people watching TV last night were tuned to Bake Off - perhaps demonstrating that for most Britons, successfully baking a drizzle cake is a more achievable aspiration than physical perfection.

The finale of the last series of Bake Off, which elevated winner Nadiya Hussein to fame, scored 14.5 million viewers - it became the most watched programme of 2015. So the lesson here is clear. If you have kids and you want them to succeed in life, don't encourage them to stay healthy and train as that sort of success is fleeting - inspire them to bake cakes instead and they too could end up a national treasure.