This really quite horrifying mess of emojis, colours, curated faces and animated GIFs is one of Facebook's attempts to capture the users of the future. It's called Lifestage, and it's aimed at teens. What could possibly go wrong?
Lifestage is currently available on iTunes in the US, where it promises an experience based around creating visual profiles of yourself, then sharing them online so they populate a network based around individual schools. It looks a bit like a This Is My Jam but for dinner, shoes, pets and particularly elaborate drinks, with users supposed to replace their current video profile when something new and exciting comes along.
There's a really quite amazing disclaimer on the app listing, where it warns that: "Everything you post in Lifestage is always public and viewable by everyone, inside and outside your school. There is no way to limit the audience of your videos. We can't confirm that people who claim to go to a certain school actually go to that school. All videos you upload to your profile are fully public content."