Will it be another car crash of a press event? Or will it be normal? Will there be inappropriate pole dancing? Tech glitches? Songs? Who knows! Samsung occasionally knocks it out of the park, but sometimes sets the park on fire.
What we do know is that Samsung is streaming the launch event for its Galaxy Note 7 later today, with the action kicking off at 4:00pm UK time. You will be able to see it all made official. And here's where it'll all happen: