Is there any industry Amazon won't try to destroy? If your Deliveroo or UberEats driver looks a little bit nervous this evening, it is because there's an enormous monster chasing them down.
Amazon is moving into restaurant delivery, as part of its Prime Now service, which also promises to deliver goods from Amazon within an hour for certain inner-city postcodes.
The company says that the service, which launches today will cover the City, West End, Westminster, Pimlico and Victoria in central London, Whitechapel, Bethnal Green, Bow, Clapton, and Homerton in the east, Islington, Stoke Newington and Stamford Hill in the north; Kensington and Chelsea in the west, and Southwark, Lambeth, Vauxhall and Kennington in south London - and Amazon has plans to expand it further.
Amazon has already signed up dozens of restaurants, including individual establishments as well as chains like Strada, Pod and Tossed. Delivery will be free on all orders over £15 - and Amazon is promising "transparent pricing", with no hidden fees on top of your meal.
London is the first city outside the US to get Amazon Restaurants, as the service will be known. And it appears to be a smart move as it will give Amazon's existing army of drivers extra tasks they can do to maximise their work.
The use Amazon Restaurants, you need to be a Prime customer, have the Prime Now app and live in one of the following postcodes: E1, E2, E3, E5, E8, E9, N1, N16, EC1, EC2, EC3, EC4, SW1, SW3, W1, SW3, W1, WC1, WC2, SE1, SE11.