Covent Garden, London. The centre of the city. A piazza that is almost constantly in a state of chaos thanks to the hordes of tourists, Londoners and irritating street performers. It is also home to one of the capital's signature Apple Stores. How will an already busy area cope with even more people heading down to queue for the iPhone 7? I went along, to find out.
It turns out that it is rather less busy than you might expect. In fact, approaching the store it soon became clear that there were only two brave souls waiting for tomorrow's launch.
Meet Geza and Chhabi, who have decided to queue, even though Apple has told them that the phone has sold out on pre-orders alone, and that there will be no devices to buy for walk-in customers tomorrow. Chhabi told me they were waiting, just in case there are any pre-order cancellations - meaning they'll be primed to jump in and pick up a new phone.
And you can tell that they're serious: They turned up yesterday too, and have today brought along a camping chair. But will they really be staying the night? The pair didn't seem entirely certain.
Sadly I didn't have a chance to check out the Regent's Street Store, on the grounds that Oxford Circus is "unbearable", so do let us know in the comments if the situation is any different there.
Perhaps though, it isn't worth queuing for an iPhone this time around. But if you do head down to Covent Garden, it won't be a complete wash-out - if you're lucky, you might be able to bag yourself a Magnemite, in lieu of the new phone.
Stay tuned to Giz UK for more of this sort of incisive first person reporting.
Update (13:12): It turns out that Geza is a big Apple fan - check out his blog for his (Hungarian language) videos iPhone, iPad and Apple Watch videos.