Sainsbury's is Completely Killing Off its Digital Entertainment Business

By Aatif Sulleyman on at

Following in the footsteps of Tesco, Sainsbury’s is set to shutter its digital entertainment operations, which you may or may not know as Entertainment on Demand.

The supermarket has already killed off its film and TV arm, and has promised refunds to the customers still making use of it, with the company announcing that it’ll be in touch with affected shoppers before October 15th.

Having realised that nobody really gives a toss about eReaders unless they carry the Kindle logo, Sainsbury’s has also decided to bounce its eReader business over Kobo. The supermarket will officially close its eReader store on October 1st, but you'll be able to continue reading eBooks on the supermarket's apps until November 30th.

It isn't offering refunds on eBook purchases, but has promised to email customers details on how to transfer their eBook libraries to Kobo.

Finally, you won’t be able to purchase music and digital magazines through Sainsbury’s starting October 1st, with app access being taken away on November 30th.

“Following a commercial review we have taken the strategic decision to close the Sainsbury’s Entertainment service,” it said in a statement. “We know many customers valued this service and we regret to disappoint them. We’re now contacting these customers to let them know what options are available to them, including e-book customers who can migrate their libraries across to a new platform.”

Sad news, for sure, though the supermarket might struggle to find much sympathy from members of the general public, having ruined office workers' lunchtimes forever with its appalling new Meal Deal sandwich line-up. [Engadget, TechCrunch]