Netflix has given us an interesting and perhaps slightly troubling insight into the sort of data it hauls back home from our in-bed viewing sessions, demonstrating that it knows at what point people become "hooked" on one of its programmes.
It had either a person or an algorithm -- it refused to say which -- compile the following infographic, which shows, apparently, how addictive some of its content is and tracks when simply watching a thing becomes an obsession to watch all of them in a row even if you stop feeling your legs by episode seven:
Presumably this data has been released to back up the streamer's innovation in dumping an entire series online at a time, then letting people watch at their own pace. And it's also an advert for Stranger Things. "Oh look, that's addictive, it must be good, I must subscribe," is what you should now be thinking if Netflix's plan has worked.
The company's original content boss Cindy Holland said: "The hooked findings give us confidence that there is an appetite for original and unique content, which is why we’re excited to deliver variety in stories to our members, whether they’re political dramas from France or musical dramas from the Bronx." [Independent]