Big intake of breath. Loud sigh. Small head shake. Apple’s really done it with the AirPods. They may sound okay, but they also happen to be ludicrously expensive, ugly and almost certainly extremely easy to lose
Simply put, they haven’t gone down well with many people, not least the Giz UK community.
Inevitably, someone’s decided to have a bit of a laugh -- yes, another one -- at Jony Ive’s expense by posting a ridiculous product page for the AirPod Strap, a… cable you’d be able to use to connect the pair of earpieces together, in order to make them harder to lose. Very good, joker.
It turns out, however, that the AirPod Strap isn’t actually a joke. "We definitely plan on selling these," said Robert Bodley, one of the brains behind the idea, to Mashable on the weekend. "There is a gap in the market and we are taking it."
Better still is the Apple pricing model Bodley and his pals have adopted. The AirPod Strap is up for pre-order for $19.95 (£15, but more like £20 in reality). That’ll bring your total AirPod spend to over £174. What are you waiting for?