Ford and Jaguar Land Rover Want to Help You Avoid Red Lights

By Aatif Sulleyman on at

Ford has announced something it calls the Green Light Optimal Speed Advisory, which sounds nowhere near as appealing as it should. It’s a special system designed to help you avoid red lights, and relies on communications between your car and roadside infrastructure.

The company’s testing it alongside Jaguar Land Rover and Tata Motors, but it’s not something you can look forward to using quite yet. The system’s been built for driverless cars.

By communicating with traffic lights, they’ll be able to adjust their speed so they always get the green light treatment. Sort of like that James Corden ad. The system might not actually save you a great deal of time, but it could give you the impression that it is.

The hope is that Green Light Optimal Speed Advisory will also help improve traffic flow and reduce CO2 emissions.

“There’s not much worse after a long day than to hit one red light after another on the drive home, and be forced to stop and start again at every junction,” said Christian Ress, the supervisor of Ford’s driver assist technologies division. “Enabling drivers to ‘ride the green wave’ also means a smoother, continuous journey that helps to improve the flow of traffic and provide significant reductions in carbon dioxide emissions and fuel consumption.” [TrustedReviews]