GAME has spotted a shameless opportunity to make a quick buck and is perfectly happy to use it.
Having realised that virtual reality headsets are expensive and that a great deal of curious customers who wander into stores for a hands-on might not actually buy one, it’s decided to start charging people for demos.
— GAME Bromley (@GAMEbromley) October 22, 2016
A fiver for 10 minutes? Get a grip.
— GAME Bullring (@GAME_Bullring) October 23, 2016
That’s right. If PlayStation VR isn’t quite your cup of tea, GAME wants to punish you, presumably because it sees anyone not willing to splash out £350 on a whim as a tight-fisted time-waster.
UPDATE 16.58: GAME has responded with the following statement:
Our pay-to-play PlayStation VR experience is a GAME-led initiative. The cost to use the in-store PS4 pod is entirely refundable for customers that go on to buy either the headset or a PS4 console. The payment allows us to ensure that we have dedicated staff manning the PlayStation VR pods who have been fully trained to adhere to best practice demo guidelines. The demos are intended to give our customers access to one of the most exciting new gaming technologies in 2016 and provide them with the opportunity to get a feel for VR before they commit to buy.