Now Amazon Wants to Bundle Internet Access With Prime

By Tom Pritchard on at

It's hard to think of something that Amazon isn't willing to bundle in with a Prime subscription these days, and in future the retail giant might try and bundle a subscription together with your home broadband.

According to a report from The Information (via Engadget), Amazon is looking at becoming an internet service provider here in Europe - with the plan to sell broadband directly to customers. The site's sources noted that this would allow Amazon to bundle broadband deals with Prime, which would allow better competition with the likes of Sky, BT, Virgin, and all the other ISPs that try and sign you up to their various TV and catch-up services.

It's not such a daft idea when you think about it. BT is required to allow wholesale access to its broadband network, so there's nothing to stop Amazon from reselling that access to its customers. and trying to make a tidy profit in the process.

The only downside to this idea doesn't even affect us here in the UK. It's being noted across the net that this sort of thing would never happen stateside. As much as people like to complain about BT, Openreach, and the broadband system in general, at least the law requires it to sell access to smaller companies. In the US ISPs all have closed off networks, and cause a huge fuss anytime someone tries to challenge the existing status quo. There's no way in hell they'd let Amazon muscle in on their turf.

While Amazon wouldn't the first tech-based company to try and offer internet access, it's the first time we've heard of the possibility of it happening here in the UK. Let's just hope that, if it happens, it has the right mix of affordability, effectiveness, and customer service.

But who am I kidding. Of course it won't. [The Information via Engadget]