The tech companies of the world are still kidding themselves that we care about voice control and AI women who can occasionally set alarms at the right time for us, so much so that Samsung's blown a large chunk of money on buying Viv Labs -- the latest AI startup from some of the people that gifted Siri to the world.
Much like Google's new Pixel and the Allo chatbot, the big deal behind the cross-platform Viv technology is its supposed ability to be able to contextualise requests and do the job a bit better. Although we suspect the impressive product demonstrations work a little bit better than trying to actually convince your phone to do something in the real world.
Samsung said of the deal: "With Viv, Samsung will be able to unlock and offer new service experiences for its customers, including one that simplifies user interfaces, understands the context of the user and offers the user the most appropriate and convenient suggestions and recommendations."
Which forgets that voice control doesn't simplify anything. It means you do it once, it doesn't work, so you do it again with your fingers. It makes life harder. And then you turn it off. [Samsung]
Image credit: YouTube