TalkTalk is ringing in the changes, this morning announcing its aim to ‘return to its challenger roots’. The company says it wants to focus on transparency -- the kind that helps customers, not hackers -- and reward loyalty.
It’s scrapping separate line rental charges on all packages, which is a welcome change. Regulators recently ruled that the irritating fees need to be shown the door, as they confuse customers and can be used to disguise price rises, and TalkTalk has become the first major broadband provider to step up, following in the footsteps of Vodafone.
It’s also encouraging users to switch over to new ‘Fixed Low Price’ plans, which it claims will help half of its overall customer base save money. The tasty carrot being dangled in front of the remaining 50% is the promise of no price rises for 18 months.
“TalkTalk is changing,” said consumer managing director Tristia Harrison. “TalkTalk entered the market as a challenger, and we’ve always saved customers money. But today’s changes are about more than that. We know this is an essential service that really matters to people, so it needs to be simple, affordable, reliable and fair.”