Jeremy Clarkson, James May and Richard Hammond are back on our screens in just over a week on Amazon's Prime Video service, and it appears that every part of the company is being used to promote The Grand Tour - including the Amazon Echo voice assistant.
If you ask Alexa "What do you think of Jeremy Clarkson?" she'll say "We haven't had much conversation. He mostly just asks me to insult James and Richard... It's a bit uncouth". Asked about May, she says "You mean 'James May Never Cross the Finish Line'? He's a nice guy but wow does he drive slow." And Hammond? "He's a great guy with even greater stomach issues. I won't go into detail, but you will need a strong constitution to watch him struggle with his constitution".
— Gizmodo UK (@GizmodoUK) November 10, 2016
Similarly, if you ask Alexa whether she was invited on to The Grand Tour, she responds "Yes, when I first met the guys I thought I had perhaps discovered a new species on the evolutionary chain. But then they introduced themselves as the stars of the show and then I thought... maybe twelves weeks in a tent is a little too long."
There are apparently a few other questions that also work on Echo but we haven't figured them out yet. Sadly, she doesn't know how Jeremy Clarkson likes his steak.
The show is thought to have an enormous £160m budget, and sees the presenters travel the globe to drive dozens of different cars, and pull off different stunts. Apparently in making this first series, they have already destroyed 27 different cars. Essentially, expect something like Top Gear, but not too much like Top Gear.
It remains to be seen whether Amazon will try this again with their other shows, though here's hoping they avoid making Alexa seem sinister by having her talk about The Man in the High Castle.