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Coca-Cola Selfie Bottle News, Features and Release Date

By Aatif Sulleyman on at

After months, nay, years of speculation, the Coca-Cola Selfie Bottle has finally broken cover, and it’s shaping up as one of the hottest pieces of coke bottle tech we’ve seen this year. Here’s everything you need to know about your potential next selfie bottle.

Coca-Cola Selfie Bottle Design

The gossipers have done it again. All of the leaks ahead of the big reveal suggested that the plastic device would be red and capable of being attached to the bottom of a 500ml Coca-Cola bottle, and they couldn’t have been more accurate.

Looking a bit like a gaping, one-eyed version of Freddo the frog that's sucking on the wrong end of the bottle, the design team behind it has done a sublime job. Critics claimed it would be too obvious a move to position the camera towards the top of the device, but the decision has been vindicated, as that’s the best vantage point for Coca-Cola drinking selfies.

Coca-Cola Selfie Bottle Features

It looks like it might have a USB port on the side, but we’ll confirm this once we get our hands on the Selfie Bottle.

As you might expect, it’s main purpose is to take pictures of you when you’re taking a swig of sugar water and therefore at your happiest, but how does it do this? The revolutionary technology inside can detect a telling bottle tilt, automatically prompting the camera to click into action when the Selfie Bottle’s held at a 70-degree angle.

Images are then uploaded to your Snapchat account, as well as Coca-Cola’s Israeli Facebook page and Instagram account, so you'll never have to take a sip from a bottle of Coca-Cola without notifying thousands of people ever again.

“It really did the trick and made the party goers more present and active during the event knowing they could share their special moments just by drinking,” said Gefen Team, the Tel Aviv creative agency behind the Coca-Cola Selfie Bottle. “This way, the participants could capture and share their moment without pausing the fun, so drinking Coca-Cola really does make every moment special.” Heartwarming stuff.

Coca-Cola Selfie Bottle Release Date

No idea, we just wanted to put it in the URL.

Coca-Cola Selfie Bottle Hot Take

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