The Advertising Standards Authority has leapt into action on the say-so of nine righteous people, people who complained that an advert showing beans enthusiasts playing the drums on empty cans of Heinz products was deadly dangerous.
The ASA explained it was all about the potential of a small child cutting his or her self on the raw edge of a bean tin while trying to copy the hipsters on TV, saying: "...viewers encouraged to learn the Can Song were unlikely to be as proficient as the actors, but that in any case, particularly given the manoeuvres required, it was possible that mistakes could be made with an empty can, which might include a hand or fingers being inserted into an open tin (with the associated risk of cuts)."
Here is the deadly advert:
It's not allowed to be shown again, so presumably this embedded clip will stop working at some point today, as soon as Heinz executives issue the order to have the offending material pulled for the safety of mankind. [ASA via Metro]