Samsung is really, really, really sorry about all of the explosions. On Monday, the Korean hardware giant issued full-page apology ad to its customers in The Wall Street Journal, The Washington Post, and The New York Times.
The letter comes nearly a month after Samsung’s second, and final global recall of the Galaxy Note 7.
Full-page apology ads are the future of print media: pic.twitter.com/fBAZ9uXFmD
— Rurik Bradbury (@RurikBradbury) November 7, 2016
The letter reads in part:
To our valued customers,
At Samsung, we innovate to deliver breakthrough technologies that enrich people’s lives. An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise.
For this we are truly sorry.
Samsung goes on to explain what it will do as far as an investigation into why the Note 7's exploded in the first place:
A careful Note 7 investigation is underway and the findings will be shared when the analysis is complete. The process will be thorough and include some of the best independent technical experts in the world to help inform and validate our work. We will re-examine every aspect of the device, including hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible but will take the time needed to get the right answers.
The letter also notes Samsung’s recent voluntary recall of 2.8 million top-loading washing machines.
Last week, Samsung announced that it will be preventing Galaxy Note 7's from connecting to mobile masts in New Zealand. In the U.S., the company has also announced that it has pushed out an update that will cap charging of Note 7 devices to 60 percent.