Sad Samsung Apologises for Exploding Phones in Full Page Newspaper Ads

By Christina Warren on at

Samsung is really, really, really sorry about all of the explosions. On Monday, the Korean hardware giant issued full-page apology ad to its customers in  The Wall Street Journal, The Washington Post, and The New York Times.

The letter comes nearly a month after Samsung’s second, and final global recall of the Galaxy Note 7.

The letter reads in part:

To our valued customers,

At Samsung, we innovate to deliver breakthrough technologies that enrich people’s lives. An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise.

For this we are truly sorry.

Samsung goes on to explain what it will do as far as an investigation into why the Note 7's exploded in the first place:

A careful Note 7 investigation is underway and the findings will be shared when the analysis is complete. The process will be thorough and include some of the best independent technical experts in the world to help inform and validate our work. We will re-examine every aspect of the device, including hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible but will take the time needed to get the right answers.

The letter also notes Samsung’s recent voluntary recall of 2.8 million top-loading washing machines.

This is just the latest effort for Samsung to try to save face after the Note 7 debacle. Already, the company has taken big hits to its bottom line.

Last week, Samsung announced that it will be preventing Galaxy Note 7's from connecting to mobile masts in New Zealand. In the U.S., the company has also announced that it has pushed out an update that will cap charging of Note 7 devices to 60 percent.

We keep saying this, but some of you don’t want to listen: If you’ve got a Note 7, return it. [Samsung via CNET]