A student who's really quite clever with the computers scored a sensational social media hit over the weekend, after his fake "John Lewis Christmas advert" was taken to be the real deal by hundreds of thousands of people eagerly waiting for the department store to officially launch Christmas 2016.
Here it is, featuring twee music and things about life to make old ladies sad. It's about snowballs with feelings or something like that:
Nick Jablonka assembled this for his media A-level course, and going by the way it stormed the parts of the internet that like adverts, he's on to a winner and will be having all his debts paid off in full by Saatchi & Saatchi.
The video was originally uploaded in June, so it's a bit odd the way it kicked off all of a sudden.
Jablonka has updated the description to explain the fuss, saying: "This definitely isn't the official John Lewis advert. I wasn't going to upload it at all, the title and the video are as it was submitted so I really didn't mean for the confusion. Although I really appreciate the overwhelming comments, I do believe this piece could do with a lot of work as it was done in around 2 weeks from start to finish." [YouTube via Guardian]