Ubisoft has said it wants to soften its stance on requiring gamers to pay for premium and additional content for its games, particularly in case where large changes are made to key games to keep them fresh over the long term.
Anne Blondel-Jouin, the company's VP of live operations, told GamesIndustry.biz that it would like to think it can keep some of its big brand multiplayer games online for between five and ten years now, and to do this requires a rethink of how in-game transactions and paid upgrades are handled.
Blondel-Jouin said: "The key is if it's not adding something on-top of the actual experience of the game, then it is no good. Because you'll be asking for more money for the wrong reasons. Also, if the content is compulsory for the gamers, it's no good as well."
"No more DLC that you have to buy if you want to have the full experience," she added, which sounds like quite a popular movement to free the DLC and bring about an end to various overpriced bonus bundles is about to get underway, via the medium of a promissory box sticker. [GamesIndustry.biz]