A Japanese airport has thought up a cost-efficient way of boosting tourism to the country, bringing ‘toilet paper’ for smartphones to 86 of its toilet cubicles.
It’s a sure-fire viral hit for Tokyo’s Narita international airport, thanks to young people’s love of silly things (“OMG this is cute AF we need to see this RN”) and the wider world’s obsession with weird Japanese toilets.
As you can see from the image above, the smartphone ‘toilet paper’ is essentially a miniature loo roll made up of literature-covered sheets.
Naturally, each one of them offers smartphone screen wiping guidance, Wi-Fi info, a plug for a travel guide app and branding for NTT Docomo, the telecoms company behind the stunt. [Guardian]