The advancements in consumer-level photography mean that we have a lot of good people out there giving us a fresh look at things we’ve seen a million times.
Things like the inside of a tube of toothpaste, a stick of deodorant, or a pomegranate. In the past, you might get a glimpse of this sort of thing in a quick b-roll shot of a feature film or a science documentary but now, you can make it yourself.
For a really fine example of just looking at something cool, you could do a lot worse than the video above. Objects like a sneaker and a mini video camera get sliced into bits, grow and regrow with stop-motion photography, and are explored with crisp lenses.