A day after the release of an IDC report saying that Q3 Apple Watch sales declined by a stonking 71% year-on-year, Tim Cook has claimed that sales growth is now “off the charts”. All of those generic Christmas buying guides are clearly working.
According to the research firm, Apple sold 1.1 million wearables in Q3 2016, giving it a 4.9% share of the market. Those figures were 3.9 million and 17.5% for the same period last year.
It’s worth noting that Q3 2016 sales were bound to decline simply because of the impending launch of the Apple Watch Series 2, which arrived in September.
“It's still early days, but we're already seeing a notable shift in the market,” said Jitesh Ubrani, IDC’s senior research analyst for mobile device trackers. “Where smartwatches were once expected to take the lead, basic wearables now reign supreme.”
However, in an email sent to a Reuters reporter, Apple chief Tim Cook reported, “Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year. Sales growth is off the charts.
“In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch.”