Earlier today the Committee on Advertising Practice announced the sad news that Tony the Tiger, as well as Ronald McDonald and the Coco Pops monkey could soon be handed their P45s. Apparently, they're a bad influence, and are encouraging kids to not eat healthy.
But perhaps there still is a place for Tony: working with adults instead. Check out these Frosties commercials imagined by Finnish artist Jani Leinonen to see Tony, as you've never seen him before.
Leinonen has a long track record subverting colourful characters, as you can see on his website (this might, umm, be NSFW, unless you like explaining very weird things to your boss).