wtf

This Smart Wi-Fi Hairbrush Has to Be CES 2017's Most Ridiculous Gadget

By Aatif Sulleyman on at

Withings, you’ve made day. The tech firm’s teamed up with L’Oreal brand Kérastase to create the Kérastase Hair Coach Powered by Withings, a device they all insist is “the world's first-ever smart hairbrush” -- a bona fide game-changer for the morning routine.

Here’s a selection of our favourite excerpts from the press release:

“The brush features Withings' advanced sensors and seamless product design along with L'Oréal's patent-pending signal analysis algorithms to score the quality of hair”

“A microphone that listens to the sound of hair brushing to identify patterns, providing insights into manageability, frizziness, dryness, split ends and breakage”

“3-axis load cells that measure the force applied to the hair and the scalp when brushing”

“An accelerometer and a gyroscope which help further analyze brushing patterns and count brush strokes, with haptic feedback signaling if brushing is too vigorous”

“Conductivity sensors to determine if the brush is being used on dry or wet hair in order to provide an accurate hair measurement”

“The brush itself is splash proof”

“The high quality battery-powered brush works with a variety of hair types and the simple act of brushing begins the data collection process”

It works alongside an app, as any smart hairbrush worth its salt should, and will be available from autumn for “under $200” -- a snip.

“Each time someone uses the smart brush they get rich data they never before had access to, which can improve their overall hair care experience,” said Cedric Hutchings, the VP of digital health for Nokia (which owns Withings).

If there’s one thing missing from my current hair-brushing routine, it’s rich data. [BBC]


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