UK App Store Prices to Rocket by 25 Per Cent Thanks to the B-Word

By Gary Cutlack on at

Apple is about to raise the prices it wants for items in the UK App Store, with the lowest cost item priced at 79p to skyrocket to 99p thanks to the exchange rates and the news and all that.

It's slightly odd as Apple's app sales are all of virtual items -- it's not like it's buying in steel from China to manufacture cars and skyscrapers -- so you wouldn't think international currency fluctuations would impact upon its business quite so much as to require a 25 per cent rise in prices. But it does, apparently, with an Apple spokesperson telling The Verge that: "Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time."

The rise is being applied across the board, too, so a £1.49 app will increase to £1.99, with in-game purchases also getting jacked up accordingly. Still, Apple fans know that paying more means you get something better, so it can only enhance its reputation as the world leader in expensive nice things. [9to5 Mac]


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