On Sunday evening Nokia and HMD revealed a revamped version of the Nokia 3310. It's a thing that's been on peoples' minds for quite some time. Longer than you might think,in fact, because Microsoft first joked about this on April Fool's Day in 2014.
In fact we actually mentioned the Windows Phone-running device back when it was first 'announced'. It was a phone in many bright colours (as were most Nokia phones back then), running Windows Phone 8, a 41MP Pure View camera, a 3-inch 720p touchscreen display, 'soft touch' navigation keys, 7GB of OneDrive storage, 2GB of RAM, 32GB of storage, micro SD expansion, and a form factor that mimics the original phone. Oh and it came with Snake, Snake II, Space Impact, Bantumi, and the original ringtones.
Actually that sounds an awful lot better than whatever HMD is going to release, which is a bog-standard feature phone without any real killer features. It doesn't even have 3G for crying out loud, let alone 4G.
But, like the Pokémon-hunting feature on Google Maps and damn-near every April Fool's joke Think Geek has ever come up with, the idea got stuck in the minds of the masses. So now we have a wholly unremarkable phone that's relying on nostalgia to meet sales targets.