Smart home company Tado announced today that, like Snapchat, it's ignoring the spectre of Brexit and has opened a new office in the UK regardless. The Munich-based firm, who make the popular Tado smart thermostat, brought in directors from Philips Hue and Oracle to run the new London office, which will also include a smart home showroom.
We asked Tado why the focus on our grey, cold country, and CEO Christian Deilmann told us:
"The UK is an early-adopter country and has one of most advanced digital marketplaces in Europe. I believe it will continue to attract global talent and be at the forefront of innovation. The need to roll out energy-saving technology has never been so pertinent and the UK continues to be one of our most important markets."
The company does indeed seem to be focusing hard on the UK market, with partners including Currys PC World, Argos, Maplin, Screwfix, O2, SSE and HomeServe. The Tado smart heating system works with Amazon Alexa and IFTTT, and will be Apple HomeKit compatible before long too. This is presumably all possible because Tado is ridiculously well-funded, with $57m (about £47m) in venture capital and a good position in a fast-growing market.
Plus, of course, you're going to sell more smart heating in a country where the weather changes its mind faster than Theresa May on speed. It just makes sense.