The Galaxy S8 Is A Door To The Universe In New Korean Ad

By Holly Brockwell on at

There's a new ad for the Samsung Galaxy S8 in Korea, and it's pretty cosmic.

It doesn't tell us anything about the phone – due on Brexit Day – but the S8-shaped door to the galaxy (see what they did there?) is enough to get us hyped. Like we weren't already.

The slogan at the end translates literally to "Completion and new beginning," which sounds like a sunset-sunrise/Mobius strip/ouroboros kind of metaphor to us. If Samsung doesn't use the infinity symbol (aka a sideways 8 - geddit?) to advertise this phone, we'll eat our hats. [SamMobile]