Samsung fans and detractors alike have been waiting a long time for today: the day the company finally takes the wraps off its two new flagships, the Galaxy S8 and S8 Plus.
As ever, there have been leaks and rumours aplenty, giving us some idea of what to expect from the two phones, but there's still space for plenty of surprises. We all thought we knew exactly what we were getting with the HTC One M9 launch and then HTC pulled the freakin' Vive out of nowhere. So don't assume we've seen it all yet.
As well as the phones, we're excited to see what Bixby, Samsung's virtual assistant, has to offer. The rumours we've heard sound pretty impressive, but we'll have to wait and see for ourselves.
The Galaxy Unpacked launch kicks off at 4pm UK time, and we'll be there, so you can expect our hands-on review early this evening to give you a first idea of what the phones are like in the real world. You can also watch along with Samsung's livestream.
Are you excited? Already placed your preorder? Don't know what all the fuss is about? Let us know in the comments.