Björk Says She's 'Tinder For Technology' – And She's Right

By Holly Brockwell on at

We've heard lots of things described as 'Tinder for...' or 'Uber for...' but never a person. Until now: innovative musician Björk says she's "a matchmaker app" between tech and music. And it actually makes a lot of sense.

Speaking to Redbulletin, the artist explains:

"I’m trying to build a bridge between technology and music. There are new tools constantly coming out that have an impact on your life, whether you like it or not. With my art I am trying to make sense of them. I’m like the Tinder for technology."

She continues:

"I’m a matchmaker app. Whenever there’s new technology coming out, I instantly have an idea for it. When I got my first laptop in 1999, I knew immediately that it would replace the traditional recording studio to a certain extent.

When the touchscreen came out, I realised very quickly that it would be a great pedagogic tool. I was like, ‘Wow, with this tool I can map out my vision of musicology.’ I was a quite difficult youth in my music school. The teachers made musicology seem so academic, whereas it’s actually quite visceral."

Björk's got a point: one of the things tech does best is making the intangible feel physical, and music is an ideal application of that.

More importantly, she proves that you don't have to be a traditional geek to make history in tech. She created the world's first virtual reality album, and yet in her own words "I need to get help from my friends to clean up my laptop." When we're still dealing with a huge gender disparity in tech, she provides a role model for young girls who might never have thought they could 'do' technology.

It's not all about music, though. The Icelandic songwriter says we need to think about how tech can help the planet we all inhabit, and she's got plans to make it happen. With a bit of help from Mark Zuckerberg:

"I think this idea of nature as the past and technology being the future is nonsense. That’s why I’ve been saying, it’s not back to nature; it’s forward to nature. In the future we will have to put the connection between the two in focus even more.

Just imagine a world where leading tech companies would properly invest in environmentalism. With the technology we have we could easily clean up the oceans."

Asked by Redbulletin whether she's issuing a call to arms, she responded "Yes! With success comes responsibility. Therefore, I think we should ask 10 companies such as Google, Facebook and Apple to put one billion dollars each into cleaning the oceans. I’m sure it could be done by 2020."

A post shared by Björk (@bjork) on

She's apparently willing to host the relevant billionaires at her "little cabin in Iceland" and make them food and drinks while they fix the world with their vast reserves of cash.

Everyone round to Björk's, then. We've got fish to save.

Main image: Santiago Felipe. Interview: Florian Obkircher for Redbulletin.


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