Today marks six magical years since Ed Balls originally tried to search his own name on Twitter, and accidentally tweeted it instead.
Unusually for a politician, he didn't delete the much-mocked tweet, and it's still there to this day:
— Ed Balls (@edballs) April 28, 2011
This turned out to be a good decision, as Balls' star has risen considerably since the tweet made him a figure of fun. He turned that hair-ruffling affection into a stint on Strictly, then cemented it with a routine it's scientifically impossible to watch without smiling:
Now, he's got a book coming out, and the internet is once again joyfully celebrating his name day with daft jokes and memes on the site where it all happened: Twitter.
— Brian Bilston (@brian_bilston) April 28, 2017
Comparisons between Balls and Santa:
— Graeme Cooper (@GrmCpr) April 28, 2017
And Balls and Jesus:
— Dr Adam Rutherford (@AdamRutherford) April 28, 2017
As well as cutting commentary on the origins of the day:
The irony of people complaining that rampant commercialism has ruined #EdBallsDay when it's actually a Roman pagan festival originally 🙄
— Greg Jenner (@greg_jenner) April 28, 2017
There's even important health advice (check those Balls!):
— MacmillanCancerInfo (@mac_cancerinfo) April 28, 2017
Whether you're a fan of the man or not, Ed Balls Day combines two of the best things: Twitter pile-ons, and British humour. Long may it live.