Why Do People Keep Trying To Hipsterfy Launderettes?

By Holly Brockwell on at

News from San Francisco: there's a new hipster café opening in the Mission district, and it's based in a launderette. An actual working one, so you can go in and dry your duvet while having an artisan coffee. For some reason.

Hoodline reports that Laundré – yep, that's its actual name – will be "reimagining the laundromat experience" because normal ones aren't places you want to hang out.

A post shared by Laundré (@laundre) on

What's most baffling to us, though, is that this isn't the first time someone's tried to make launderettes cool. Far be it from us to say "London did it first," but, well, it did. Dirty Laundry was a "pop-up launderette experience where guests are invited to air their confessions and wash their dirty laundry at the Laundromat as they immerse themselves in the heyday of 1950’s Italian-Americana." Oooookay.

Dirty Laundry ran for five days last summer and cost "just £500" for a booth.

While we can understand that thanks to the housing crisis, many homes come without washers and dryers (or toilets), and therefore launderettes are sadly becoming necessary again, surely enjoying an overpriced coffee while you wait for your pants to dry defeats the object. Maybe if you had fewer overpriced coffees, you could live somewhere with actual facilities. Just a thought.

Main image: Zoetnet via Flickr CC


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