The city of Dubai has worked with Microsoft to create an official font for the city, which it claims is a world first (we're not convinced).
— Hamdan bin Mohammed (@HamdanMohammed) April 30, 2017
The minimalistically-named Dubai font supports both English and Arabic, and will be free to Microsoft Office 365 (that's the monthly subscription thing) users worldwide.
— MSFT in Business MEA (@MSFTBusinessMEA) April 30, 2017
There's lots of love for the font on Twitter among residents of Dubai, though a fair amount of people from elsewhere have pointed out that #ExpressYou was perhaps not the best hashtag to choose.
— John Lillywhite (@orpheus1) May 1, 2017
— Liam Stack (@liamstack) April 30, 2017
— Alan Blighe (@AlanBlighe) May 1, 2017
Still, if this tweet's anything to go by, there'll be tonnes of Dubai fonts before long.
— Catboy - Dubai 92 (@Catboy92) May 1, 2017
What do you reckon? Ingenious city marketing or a digital trinket to distract from bigger issues? Let us know in the comments. [Independent]