Weird myths about plants are still alive and well according to retailer Holland & Barrett, which says the kids are bulk-buying products containing rosemary because of a supposed link between the plant and better mental performance around exam time.
A positive report by Northumbria University that said exam performance improves in a rosemary-scented room is to blame for the herbal hysteria, with Holland & Barrett lucking in and seeing a 187 per cent year-on-year increase in sale of rosemary oil as a result.
The university said students in a scented environment managed to score between 5 and 7 per cent higher than equivalent kids in exam rooms smelling of the usual school aromas of cheap clothing, chewing gum and Lynx.
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