So there was a royal announcement this morning, and it was a bit boring and to do with an old bloke deciding to spend a bit more time reading the Daily Mail by the fire, but that's not the interesting part. The fun thing is that The Sun newspaper got a bit ahead of itself in the pre-writing stakes, and accidentally pressed publish on a placeholder story reporting Prince Philip's death, in a cringeworthy gaffe worthy of the man himself.
Spotted by Vice this morning, the piece was clearly a work in progress that some poor writer was working on just in case today's announcement was in fact the prince's death, as the headline read: "Prince Philip dead at 95, how did the Duke of Edinburgh die, etc etc."
We're all for undermining the authority of the fortuitous bloodline, but using "etc etc" in a headline about someone's death is perhaps going a bit far. Hence it was obviously a mistake. We've all pressed Publish instead of Save Draft once or twice. The Sun has now changed the headline in order to get the changes to filter through to Google, although a million screencaptures of the original have recorded the incident for posterity.
Image credit: Sun Apologies
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