It's grown thinner over the years and young people don't even really know what it's for, and now it's finally dying for good. It's the end of the Yellow Pages, and the closing of a chapter of British history that was printed on very thin paper.
The Yellow Pages was sort of like a printed-out Google, one that listed all of the businesses in your area in alphabetical order. It's why there are places called AAA Taxis even to this day. You could leave negative feedback by scribbling notes beside adverts, but this feedback could only be read by people within your house, so it wasn't of much benefit, and all the directory was ever really good for as far as young people were concerned was its famously terrible TV adverts, of which the arrival of a new one was about as exciting as things got in the 1970s and 1980s.
But now, seeing as people only trust things with four stars and above that appear on their smartphones, it's about to disappear from the UK. Current publisher Yell says that the 2018 editions will be the last, with exec Richard Hanscott saying: "Like many businesses, Yell has found that succeeding in digital demands constant change and innovation. We're well placed to continue to help local businesses and consumers be successful online, both now and in the future." [BBC]