The latest metaphor for the reduced value of the nation has been provided by biscuit/cake manufacturer McVitie's, which has reduced the number of Jaffa Cakes in each standard box from 12 to 10. On the plus side, you now don't have to feel quite so sad when you accidentally eat the entire box in the car park outside of the supermarket.
Apparently some retailers are still selling the smaller boxes for the same size as the older packs, hoping that customers won't notice or that some people don't obsessively count the number of remaining cakes per pack to ensure other family members aren't stealing any. The new packs can be spotted by their weight, with the new ones weighing 122g rather than the old twelvers and their more satisfying mass of 146g.
Even the twin packs appear to have been hit, as ASDA says the new one only contains 20. That means you'll have to get by on five for breakfast, six for lunch and just nine for dinner.
A McVitie's spokesperson said: "We have taken the decision to adjust the pack size of our McVitie's Jaffa Cakes products. There is no change in the size, shape or weight of individual cakes in the McVitie's Jaffa Cake range. Pricing ultimately remains at the sole discretion of retailers." [Standard]