New Ataribox Details Don’t Make It Sound Any More Promising

By Rhett Jones on at

Atari, my dude, please get it together. The classic console maker has slowly trickled out details about its upcoming retro gaming machine over the last few months and each time it sounds more and more like this project is misguided. Today brought the biggest dump of news from Atari yet, and it’s too expensive, hasn’t been funded, and Atari doesn’t even seem to know who it’s for.

From the beginning, the primary concern with the Ataribox has been the price. Would it fit into that SNES Classic model, or would it be more like a high-end Steam Machine that does everything and only serves a small audience? Well today, Ataribox creator and general manager Feargal Mac answered that question in an interview with VentureBeat. It turns out the Ataribox falls somewhere in the middle of every console, new and retro, leaving it in a weird no man’s land.

According to Mac, the Ataribox will cost somewhere between $250 (£186) and $300 (£223) in the US. (UK pricing has yet to be announced.) It’ll run Linux and have an AMD processor with Radeon graphics, facilitating a more open, PC-like experience than standard set-top boxes. But if that sounds intriguing to you, you’ll have to wait a little while because Atari needs to crowdfund it through IndieGoGo first. Mac said that a campaign to raise cash will launch in the autumn of 2018.

“People are used to the flexibility of a PC, but most connected TV devices have closed systems and content stores,” Mac told VentureBeat. “We wanted to create a killer TV product where people can game, stream, and browse with as much freedom as possible, including accessing pre-owned games from other content providers.”

That all sounds fine. Powerful and customisable tech has its audience. But the big idea of releasing a retro-console is offering a bunch of classic content. Putting out a sleek, wood-panelled box with the name Atari slapped on it creates an expectation that you’ll get all the Atari gaming money can buy. Unfortunately the company is still being cagey about what will come with the Ataribox when you fire it up. This is what we know:

The Ataribox will launch with a large back catalogue of the publisher’s classic games. The idea is to create a box that makes people feel nostalgic about the past, but it’s also capable of running the independent games they want to play today, like Minecraft or Terraria...

Mac said that the machine will run PC games, but it will also be capable of doing streaming, running apps, browsing the web, and playing music. As far as games go, the machine will run the kind of games that a mid-range PC can do today, but it won’t run Triple-A games that require high-end PC performance.

Hmmm. So, it will include “a large back catalogue” of Atari games and then you can buy more games that aren’t very taxing on the hardware. It kind of sounds like an Nvidia Shield, honestly. But that thing has some pretty powerful hardware, can stream 4K with HDR10 support, comes with an Xbox-style controller, and costs £150. We don’t know what the specs are on the Ataribox, but if it tops out at over £220, the ability to access Steam with some free Atari games thrown in really doesn’t seem like it can grab people’s attention.

You know what you can get for just a few pounds more than an Ataribox? A PlayStation 4, or an Xbox One. In both cases, you’ll get access to those consoles’ exclusive libraries, as well as all the other apps that Atari is talking about. And while you won’t be able to use Steam, most of the big indie games are on these consoles. Minecraft? Check. Terraria? Check. Classic bundles with tons of Atari games for cheap? Check.

What the Atari has going for it is style. It looks great and like nothing else out there. Here it is sitting on a desk:

Image Source: Atari

Mac also told VentureBeat that Atari will be asking fans for input on “content, colours, special editions, early access, and design options.” Here’s what it looks like in black if you’re trying to keep all your gadgets looking modern:

Image Source: Atari

But why make it look like all the other consoles—just go for the wood.

We don’t know yet if the Ataribox will come with Atari’s classic joysticks, but the company would be crazy not to include them. If Atari ends up selling the joysticks separately, that’ll be an even bigger head-scratcher.

Basically, this all sounds like a streaming box that you’d choose if you like the style, want a modest gaming console, and don’t care about cost. Sure, that could work out. I certainly love the way it looks. But Atari is trying to offer several things that others are already doing for cheaper, and no one is prepared to associate the company with top-notch hardware. If you’re just feeling the itch to play some Atari games with a joystick, the Atari Flashback 8 Gold has you covered for £80. [Venturebeat]


More Gaming Posts: