007 ELEMENTS is the name of a new artistic James Bond experience, one that requires visitors to first get to a Bond villain-style hideout built on the summit of the Gaislachkogl Mountain.
The area around Gaislachkogl was used for scenes in Skyfall, so it has quite a chunk of Bond pedigree already. What's planned here is a look at the creativity process behind the franchise, even though latest films are stuck in the Bad Bond Gone Rogue rut and don't do much more than switch out baddies, the car and the love interest for the latest models every few years.
They call it a "James Bond cinematic installation" and the bespoke building it's housed in has been custom designed with input from recent Bond creative director Neal Callow, who's promising an "interactive and educational experience" that looks at how Bond's film worlds are created, all built with money from Bond's film studio backers.
Callow said: "Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way. We want to use this incredible location to place our guests into Bond's environment, and bring the stories to life in a unique and unforgettable way." [Bond Bulletin]