A new interactive billboard advert for Virgin Trains is doing something rather clever with data and APIs, using live road traffic reports to gauge problems on the road and tell suffering drivers, live, how much quicker it all would've been had they got the train. Plus it might've been one with a phone charger and there could've been a buffet trolley with crisps.
The campaign goes live today, with banner sites along busy roads and junctions linking into motorways between London, Birmingham and Leeds highlighting the differences in journey times between the train and the car. Virgin Trains' marketing director suggests that the sites may only be activated when traffic is heaviest and the time differences the greatest and therefore the most favourable to its services, explaining: "During peak travel times when congestion is heavy, the live stats deliver our message in a compelling and impactful way." [Campaign]