I guess the luxury car business got a tad boring so, to keep things spicy, Aston Martin went and hit up Triton Submarines to work on a "creative collaboration" fusing AM's style with Triton's, er, substance? The result is Project Neptune, a personal sub so sleek it's the essence of wetness (as Derek Zoolander might say).
While the official page on Triton's website is cagey and full of fluff, Bloomberg's Sara Clemence managed to pry some hard details from the companies:
The model is based on Triton’s Low Profile (LP) platform, specifically designed for superyachts. At just 5.9 feet [1.8m] tall and 8800 pounds [4000kg], it’s the lightest and smallest three-person sub in production in the world, according to the company. It’s capable of diving to 1650 feet [500m], has a speed of 3 knots, or 3.5 miles [5.5km] per hour. It is also air-conditioned.
All images: Aston Martin/Triton
Unsurprisingly, it'll be a "strictly-limited edition vehicle" and at $4 million (£3.01 million) a pop, I don't think you'll have hundreds of underwater enthusiasts lining up with their gold-plated chequebooks.
Gizmodo Australia is gobbling up the news in a different timezone, so check them out if you need another Giz fix.